MyShape: The Perfect Fit?

I got this tip from my West Coast stringer...It comes via Springwise, which scans the globe for the most promising business ventures, ideas and concepts ready for regional or international adaptation, expansion, partnering, investments or cooperation.

On March 20, they posted about MyShape, which started around a kitchen table in September 2004. The idea germinated in response to a problem shared by women of all ages and sizes: finding clothes that both fit well and flatter our body shapes. We all deserve great clothing in wonderful, exquisite textiles and designs that celebrate our body shapes. The idea has transformed into myShape.com, an online retail store created for you. Your store (called myShop) is where you'll find clothing matched to your measurements, your body shape and your preferences.

I'm not sure that I'm really "down" with their list of designers...but read on, might be worth checking out:

Every body is different, and just five or six percent of bodies fit the model that most designers use as their standard. Which is why a women's apparel retailer is using proprietary technology to customize selections to a customer's individual shape. When signing up for their personal myShop, customers enter their measurements and MyShape's patent pending ShapeMatch software determines their body shape. MyShape has defined seven basic body shapes, based on proportions and sizes of waist, shoulders, hips, etc.

The customer is then shown outfits that flatter their shape and fit their body measurements. And, of course, that match their style preferences. MyShape works with 100 designers, most of whom handle shipping.

MyShape launched in September and is targeting professional women who spend more than $1,000 on clothing per year. Related: Zafu, which focuses solely on jeans. Customers enter their measurements and preferences, and Zafu recommends the pairs that are most likely to fit.