Trying to put my finger on "Jersey Couture"

It would be all too obvious to make fun of this new TV show on Oxygen, but I feel like I need to say SOMETHING.  So here it is: call me naive, but how in the WORLD do their customers afford the gowns they buy in this store?  One woman bought a dress for a wedding (as a guest, not the bride) for $999.  Another mom bought her young teenage daughter three different dresses (2 for proms, one for a wedding) that cost - if I am recalling correctly - a total of around $3,000(!)(?).  I guess I am a communist, but this really threw me.  Particularly because none of these people ever balk at the prices.  I mean, can't your daughter wear the same dress to the wedding and one of the proms?  And then they all buy matching new jewelry too!