Friday, July 17, 2009

Online Talent Search from Nine West's "Vintage America Collection"

Last week Nine West launched their new Vintage America Collection and to support the launch the brand is staging an online talent search. The winner will be given the chance to record and release a single through Hickory Records, a division of Sony/ATV Music Publishing.

Nine West has selected singer Miranda Lee Richards as the new label’s brand ambassador. Richards will lead the Vintage America Voices Contest, a talent contest that is already underway. Singers can submit an original song and video at Weekly winners will be crowned through Sept. 1, and a panel of judges will select seven finalists and a winner. The panel includes Richards; Fred Allard; Lucky magazine’s merchandising director, Rebecca Babcock, and Danny Strick, co-president of Sony/ATV Music Publishing.

The new label, which will be merchandised and marketed separately from the core Nine West brand, is inspired by an authentic, all-American aesthetic. It features looks with a casual, worn-in feel, from plaid shirts and cropped sweaters to distressed jeans and cowboy boots. The line will launch at Nine West stores, and department stores such as Macy’s.

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