Monday, May 31, 2010

TREND ALERT: Scarves by SYBIL


Whoa.  I was unexpectedly blown away this weekend.  A friend's friend took off for Sarasota a few months ago, had a creative epiphany, and the rest is soon to be history.

Wendy Hubbard had never sewn before in her life.  In a few short months she conceived, created and has just begun to outsource production of her "scarves with a twist": they have no ends and they marry materials that aren't supposed to go together.

The result? 360 degrees of scarf made from unexpected combinations of chiffon, leather, men's suiting, jersey...you name it.  The materials are varied and beautiful, the pairing of colors and patterns, breathtaking.  Put one on and you and your outfit get kicked up at least three levels of cool.

Apparently her first customer, a boutique in Florida, can't keep them in stock.  They have sold out six times in a row.  In Florida.  Where people don't oft wear scarves!  And apparently half of the buyers are MEN.  Very interesting...

Wendy is soon hightailing it out of Fla. and back to NYC where she hopes to sell her wares to the big boys (think: Bergdorf).  Can't wait to see what's next.

Editor's Note: Photos don't do justice!

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