Friday, January 11, 2008

AprilMarin - Not Yet...


So I got the following press release the other day, including photos of some of AprilMarin's custom-made clothing. Being a new huge fan of custom, I contacted them and asked when and where I could see, touch, try on the garb. I was told that it is not available yet in NYC, but might be soon "somewhere" in Soho. Hopefully good things will come to those who wait...just not sure why the press release says "New York-based." Well kudos, because I've just written about them anyway!

New York-based AprilMarin (http://www.aprilmarin.com/) announces the launch of their new online custom clothing collection that will have women wondering why they ever purchased ready-to-wear. Each item featured at AprilMarin is custom-made and uniquely personal. In addition to customizing each item to your individual measurements, AprilMarin has added the feature of choosing your own jacket fabric color and lining color. Customers can choose from over 72 color combinations to ensure a personally unique look. From AprilMarin pink, sunshine yellow to standard black etc..…there is definitely a color for everyone. AprilMarin asks each woman to take her specific measurements including sleeve length and dress length etc. to insure a perfect fit and unique style. Each item at AprilMarin is designed in-house by co-designers/founders April Bukofser and Marin Milio. AprilMarin encourages customers and viewers to send in their own ideas on new designs for future collections. “We want women to feel good about themselves and their style and we aim to make clothing that does that,” say co-founder/designer Ms. Bukofser. The diverse range of measurement options allows customers to really personalize each item, or if they are unsure, they can opt for standard measurements. The new collection offers eight items that serve as timeless staples in a women’s wardrobe. The collection ranges from jackets to skirts to dresses to suits with prices between $80 and $200. AprilMarin is currently available for purchase online at: http://www.aprilmarin.com/

1 comment:

Heidi said...

What a great idea....I love the ruffle coat and the ruffle dress!