My newest, and perhaps most devoted and in-the-know stringer (who doubles as one of the best PR people in town during the day) just contacted me with the interesting news that there is an Anna Sui logo on the retail/street level of the Hearst building on 8th Avenue near Columbus Circle. Realizing that this area is now known for Whole Foods and the block is better known for Duane Reade and McDonald's, we just spent a few minutes pontificating what we are hoping could be a new Anna Sui store, underscoring an interesting corporate strategy: put your wares right out in front of the editors of some of the world's top books: Cosmopolitan, Seventeen, Bazaar, etc. and see if your editorial coverage surges - or at the very least - your sales. Anyone with any news or insight into the legitimacy of our assumption, please advise...
Tuesday, April 08, 2008
Anna Sui Store in Hearst Building?
My newest, and perhaps most devoted and in-the-know stringer (who doubles as one of the best PR people in town during the day) just contacted me with the interesting news that there is an Anna Sui logo on the retail/street level of the Hearst building on 8th Avenue near Columbus Circle. Realizing that this area is now known for Whole Foods and the block is better known for Duane Reade and McDonald's, we just spent a few minutes pontificating what we are hoping could be a new Anna Sui store, underscoring an interesting corporate strategy: put your wares right out in front of the editors of some of the world's top books: Cosmopolitan, Seventeen, Bazaar, etc. and see if your editorial coverage surges - or at the very least - your sales. Anyone with any news or insight into the legitimacy of our assumption, please advise...
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There was also a "Malandrino" sign next to the Anna Sui sign. Not sure if it might be a boutique?
Racked.com found this out from one of their readers: AM Wire —We're sad to report that the retail space in the Hearst Building probably won't be transformed into a boutique selling Anna Sui and Catherine Malandrino clothing. A tipster writes: "I work for Hearst, and the TVs in the elevators have been announcing a Disney movie to be filmed in front of the building. I forget what movie specifically, but one in need of trendy, fake designer stores. No date set yet." [RackedWire Inbox]
The Hearst windows are being 'dressed' for Confessions of a Shopaholic
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